The Rise of Reasoning AI Models: A Growing Trend with Challenges and Opportunities

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By Tanu Chahal

15/12/2024

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The Rise of Reasoning Models in AI

The AI industry is witnessing a surge in the development of reasoning models — a new class of artificial intelligence designed to handle complex problem-solving tasks. This momentum gained pace after OpenAI’s o1 model debuted, sparking similar initiatives from competitors like DeepSeek and Alibaba. DeepSeek recently launched its reasoning algorithm DeepSeek-R1. The push toward reasoning models stems from the limitations of traditional scaling, which is now producing diminishing returns in generative AI systems.

Market Momentum and Industry Outlook

The urgency behind innovation is reflected in the size of the global AI market:

  • $196.63 billion in 2023
  • Expected to grow to $1.81 trillion by 2030

Companies like OpenAI claim that reasoning models represent a breakthrough, solving more difficult problems than earlier models. However, some experts are cautious about their real-world potential. Ameet Talwalkar, ML professor at Carnegie Mellon, acknowledges the promise of these models but warns against overhyping their capabilities. He stresses the need for tangible results over company marketing.


Challenges in Adopting Reasoning Models

Despite their promise, reasoning models face major hurdles:

1. High Costs

OpenAI’s o1 model charges:

  • $15 for analyzing
  • $60 for generating 750,000 words
    This is 3–4 times more expensive than models like GPT-4o.

2. Resource Demands

These models verify their own processes during inference, which increases accuracy but makes them slower and more expensive. OpenAI imagines future models that may “think” over days or weeks, enabling breakthroughs in medicine, energy, and more. However, such ambitions come with higher operational costs.

3. Performance Limitations

Costa Huang (ML engineer, AI2): o1 is not consistently reliable, struggles with general tasks. Guy Van den Broeck (UCLA professor): Current models lack true reasoning; they mostly work on patterned tasks within training data.


Market Competition and Concerns

While reasoning models are advancing quickly, competitive pressures in the AI industry could limit access to these innovations. Talwalkar warns that labs like OpenAI could monopolize progress, hurting collaboration and transparency. Still, many experts believe improvements will come as more researchers and companies invest in the space. With applications in drug discovery, climate modeling, energy systems, reasoning AI is expected to remain a key area of progress.


Conclusion

Reasoning models represent both an exciting frontier and a complex challenge in AI:

What they offer:

  • Better handling of complex, multi-step problems
  • Potential breakthroughs in science and tech
  • A new direction beyond brute-force scaling

What we must consider:

  • Cost, computational limits, and reliability
  • Market concentration and transparency
  • Balancing profit with open research

As the industry evolves, reasoning models will likely play a central role —but realizing their full potential will require thoughtful, collaborative development.